In 2020 more consumers are watching videos to learn about companies, their story, products, services, and general information. Orange County attorneys use video marketing to stay relevant and grow their practice.
“Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.” -Hubspot
Video marketing is important in Orange County to help you stand out from your competitors. Orange County has a booming economy. It is the third most populous county in California. Therefore, competition is heavy. Stay ahead of the game with engaging videos.
Law firms that want to grow their practice and attract the best cases will benefit from excellent video marketing. Any business with an online presence will need video marketing. Whether it’s explainer videos for your website or introducing attorneys on your favorite social media platform. In addition, it doesn’t matter if your firm is large or small or how long your practice has been around.
Videos are watched more on every social media platform than in the past. This means you will be left behind if you are not using videos for marketing. Videos have moved from being a small part of marketing strategies to the forefront. They are the central most important aspect of a good marketing campaign. Online polls report that consumers want to view videos from brands more than 50% more than other forms of content. For example more people are watching videos on their phones than reading blog posts. 2020 is a great time to put videos at the center of your marketing plan.