Video Marketing Orange County 

In 2020 more consumers are watching videos to learn about companies, their story, products, services, and general information.  Orange County attorneys use video marketing to stay relevant and grow their practice. 

On this page we will discuss the following: 

A website is 53x more likely to reach the front page of Google if it includes video. (Insivia)

Get better results with Video marketing

What is Video Marketing?

“Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.” -Hubspot

Why is video marketing important in Orange County?

Video marketing is important in Orange County to help you stand out from your competitors. Orange County has a booming economy. It is the third most populous county in California. Therefore, competition is heavy. Stay ahead of the game with engaging videos. 

What are the benefits of video marketing?

  • Reach a larger audience
  • Convert more viewers on your website to calls
  • Shows potential clients your expertise
  • Allows clients to learn about your firm
  • Creates brand awareness
  • Builds trust and confidence 
  • Videos are more engaging than text, graphics or images
  • Information is more accessible 

Who needs video marketing?

Law firms that want to grow their practice and attract the best cases will benefit from excellent video marketing. Any business with an online presence will need video marketing. Whether it’s explainer videos for your website or introducing attorneys on your favorite social media platform. In addition, it doesn’t matter if your firm is large or small or how long your practice has been around.

Steps to creating an effective video marketing strategy

  1. Set your goals before you begin production
    1. Are you looking for new cases?
    2. Do you want to introduce your firm’s attorneys?
    3. Need to build brand awareness?
    4. Want specific cases, need to showcase your expertise?
  2. Define your target audience. Once you do this you will be able to create videos that appeal to them 
  3. Make sure the message you want to get out is clear and concise
  4. Decide where your videos will live. This will also help determine the purpose of them
    1. Facebook
    2. Instagram 
    3. LinkedIn 
    4. Youtube
    5. Website
    6. Emails
    7. Landing pages
  5. Know what the videos will be used for
    1. FAQ section on website
    2. Client Testimonials
    3. Brand awareness
    4. Get to know your firm
  6. Create a budget. Be realistic with this. Like the old saying goes you get what you pay for. 

Why you should focus on video marketing in 2020?

Videos are watched more on every social media platform than in the past. This means you will be left behind if you are not using videos for marketing. Videos have moved from being a small part of marketing strategies to the forefront. They are the central most important aspect of a good marketing campaign. Online polls report that consumers want to view videos from brands more than 50% more than other forms of content. For example more people are watching videos on their phones than reading blog posts. 2020 is a great time to put videos at the center of your marketing plan.