Online marketing videos are one of the best ways to create engaging content for your Viewers love video compared to other types of online content. Videos can serve a variety of purposes for your brand. Most importantly they garner more interaction from the viewer, and increase dwell time on your website. Pair that with a video’s ability to communicate more rapidly than text, and you have a proven means to increase the effectiveness of your online marketing.
Research shows that people are 80% more likely to view a video than read a text article. In addition, content viewed from a video has a higher retention rate. This is all beneficial to your growing firm.
An online marketing video is video content created for the purpose of distributing your messaging more effectively than previously possible. Videos can be used to generate leads, get page views, solicit business, or build brand awareness to a targeted audience. Video is a tool that will help you get viewers information (Leads Generators), depict you as an expert in your practice area (Practice Area Videos), or increase your conversion (Brand Story) by connecting with viewers on a deeper level.
The two most common uses of marketing videos are on your website, and in advertisements, be it direct ads like google adwords, and retargeting or social media.
Online videos are excellent for SEO. Videos help increase your click-through rate and help your search engine results page (SERP). Choose the right platform for your video. Be sure to include a relevant title and description for each video. Insert a video transcript when you upload your video to optimize your search results.