People hire people they like, know and trust. Creating a profile video that quickly says what you are all about is the first step in staying ahead of your competitors. A compelling attorney profile video is the low hanging fruit that will attract more cases to you and your law firm.
Attorney profile videos are made to give the viewer a deeper dive into your personal values and why you have chosen to become an attorney. It is an obvious and easy way to differentiate you from other lawyers they might have come in contact with. The video is structured in a documentary style interview. We build your video edit with the most compelling sound bytes that speak to who you are and why you are an attorney.
A great attorney profile video begins with a clear statement of your name and what you do. It is important to quickly transition into something personal such as hobbies, or passions. This will give the viewer an opportunity to relate themself with you. It is important to also address your personal into your values, and explain why you are an attorney.
We all go through a series of steps in our mind before making a purchase. This psychological journey between first encountering a service or product and the decision to hire, can be simplified into 3 steps.
This information begs the question, How can I move leads through this psychological buying journey more efficiently? You guessed it, the answer is video. A profile video puts a face to your brand, that viewers can connect with emotionally, so the can begin to build trust, and finally look to you when the time comes to select an attorney.
The length of the profile video should be 1-2 minutes. This will allow the viewer enough time to get to know you and other attorneys that are in your firm. It is important to keep these videos relatively short. Viewers typically have a short attention span and tend to bounce, to other content. The longer they watch the video the better it is for your SEO. Each attorney should be showcased in their own short video.